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The “Don’t Rebuy. Just Refill” campaign was created to inspire and drive environmental action while highlighting the global impact plastic waste has on the planet, including Earth's highest peak, Mount Everest.
September 8, 2024
By: Lianna Albrizio
Associate Editor
Kiehl’s Since 1851 is continuing its journey to drive a more circular economy by encouraging consumers to opt for refillable formats, when able, through its newest campaign. The “Don’t Rebuy. Just Refill” campaign was created to inspire and drive environmental action while highlighting the global impact plastic waste has on the planet, including Earth’s highest peak, Mount Everest. To launch the new campaign, Kiehl’s collaborated with stop-motion director Mark Waring on a hero film. ...
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